arrow-double-right arrow-noline-right arrow-lrg-left arrow-lrg-right arrow-med-down arrow-med-left arrow-med-right arrow-med-up arrow-sml-right checkmark close close-sml contact-card event-clock linkedin menu minus outbound-link phone plus print search-lrg search-sml twitter winthrop-mark
Intellectual Property
Intellectual Property

Trademark & Brand Protection

We advise new and emerging businesses in trademark and brand protection matters, providing creative, aggressive legal strategies for growing, and extending your emergent brands and reputation.

Our Approach

Your trademarks and brands are your most irreplaceable business assets – your image, your identity, your very name – so we defend and protect them as if they were our own. This intense and personal approach informs all we do. We take an energetic, active role in helping maximize and grow your brand and trademark presence worldwide, and work hand in glove with your advertising/marketing agencies to strategically extend and defend brands and marks across market segments, cultures, and national boundaries.

The stakes could hardly be higher. Whether competitors are attempting to trade on your goodwill in the marketplace, diluting the distinctiveness of your famous mark, or flat out infringing, our attorneys focus on quickly resolving the issue with the greatest economic efficiency. We aggressively litigate your case all the way to trial when necessary, but we also work hard to obtain extraordinary relief through restraining orders and preliminary injunctions.


  • Trademark searches and opinions
  • Trademark selection advice
  • Trademark registration
  • Trademark ownership advice
  • U.S. and international trademark portfolio management
  • Madrid Protocol counseling
  • Trademark conflict resolution
  • Trademark licenses
  • Trademark acquisition and assignments
  • Ad clearance and sweepstakes
  • False advertising advice
  • Unfair competition counseling
  • Cross branding transactions
  • State and federal court litigation
  • Proceedings before the U.S. Trademark Trial and Appeal Board (TTAB)