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Counsel

Jacob S. Woodard

Every course of action should have a strategic purpose and make sense for your business.

My Approach

Key to representing a client is understanding its business, goals, and processes. Knowing how your business operates affords me the opportunity to give more complete advice and minimize missed issues or risks. A lesson I learned quickly during my time as in-house general counsel for manufacturing and retail organizations was that a transaction may sound reasonable in a vacuum (or in my case, in a chair behind a desk), but may not be right for your company. I take all the facts available about your business, marry them with the laws and regulations, and then plot a course for moving forward.

At the same time, in all business dealings, there are other parties involved, each of them with their own goals. In these business relationships, though I represent one side, my job is to facilitate transactions – which means there is a give and take. I never want to be a deal-killer. I work to expose the pros and cons, provide a risk analysis, and guide my clients on making an informed decision on how much and what kind of risk they are willing to accept.

Outside of work, I enjoy spending time with my wife and our two boys – whether it’s traveling, skiing, or attending the kids’ sporting events.  I also enjoy playing golf.  Many years ago, I received the nickname “Heinz” by my golf team members for shooting a 57 in a 9-hole golf match (which was not good) – I learned more about humility that day.

A Groundbreaking Moment

I studied Chinese in high school; and one summer I had the opportunity to spend a month in China. Aside from the fun of travel and spending a summer away from home, I was struck by the breadth that the world has to offer, how many different approaches there are, as well as how interdependent we are, too. Now, this extends to my law practice, too – I have a deep appreciation for how different businesses and perspectives approach opportunities or issues, as we work toward a common goal.

Practice Areas

Bold Perspectives

Event

Shipper/Carrier Contracts + Liability for Refused Shipments, Imposter Carriers and Double Brokering

03.27.14

Event

LLCs from Start to Finish

12.30.13

Event

Transitioning the Family Business

12.17.13

Associations & Memberships

American Bar Association

Business Law Section
Environment, Energy, and Resources Section
Tort Trial and Insurance Practice Section

Minnesota State Bar Association

Business Law

Association of Corporate Counsel (ACC) – Minnesota Chapter (non-Active)

Hennepin County Bar Association

Transportation Lawyers Association (non-Active)

Defense Research Institute

Corporate Counsel
Cybersecurity and Data Privacy
DRI International
Product Liability
Retail and Hospitality
Trucking Law