My Approach
Partnering closely with the firm President and Board of Directors, I lead firm-wide strategy that strengthens market position, deepens client relationships, and drives measurable business results. My work sits at the intersection of strategy, brand, and revenue, aligning practice groups, industry initiatives, and client experience around a cohesive growth plan.
I bring a data-informed, relationship-driven approach to business development, combining market intelligence and competitive analysis with strong brand positioning and innovative marketing execution.
Core areas of focus include:
- Firm-wide business development strategy
- Practice and industry group alignment
- Corporate identity and brand leadership
- Client feedback and loyalty initiatives
- Pipeline strategy and opportunity tracking
- Competitive positioning and market analysis
- RFP and pitch strategy development
- Digital marketing and technology integration
- Social media and thought leadership
- Internal and external communications
- Experience Management strategy and optimization
- Business development training and coaching
I’m passionate about building infrastructure that empowers attorneys to grow their practices confidently and strategically; while ensuring the firm’s brand reflects the sophistication and value we deliver to clients every day.