FUSE 2016: Designing Brands with Purpose
Stephen R. Baird will be speaking on "How to Build, Own, Protect, and Leverage Brands: Keeping the IP in Mind!" at FUSE 2016 - the world's most revered conference in the brand strategy and design community.
Designers and branding professionals have much knowledge and experience
to draw upon when they are engaged in creating and building their own
brand or their client's brands. But, how much IP understanding and
experience will you really bring to the table next time? Baird will
provide valuable and easy to understand and implement information that
will greatly benefit brand owners, agencies and the clients they serve.
He will empower you to create and build brands using a solid IP
foundation that is designed and built to last.
Stephen R. Baird is lead author of the award-winning DuetsBlog,
shareholder and chair of the Trademark & Brand Management practice
at Winthrop & Weinstine, P.A.