Trademark attorney Stephen R. Baird will speak on “Race, Journalism and Sports: The Dilemma of the Washington NFL Team Name
” at the 2015
National Native Media Conference in Washington, D.C. on Saturday, July 11, 2015.
News organizations across the country have wrestled with the
question of how to handle the name of Washington D.C.’s professional football
team. Dozens of outlets and several prominent broadcasters have taken a public
stance against the name, widely regarded as a slur but embraced by the team’s
fans and football fans nationwide.
Baird will analyze and review the federal court’s recent
ruling in favor of Native American plaintiffs calling for the cancellation of
the team's trademark registrations under the U.S. Patent and Trademark
Office. The ruling is not only a victory for the plaintiffs and Native
Americans across the country, but also for Baird who is the architect that
designed the legal theory, and brought and won the first such case before the
Trademark Trial and Appeal Board back in the mid-90s.
Baird has more than 20 years of experience in trademark
law. As chair of Winthrop & Weinstine’s intellectual property group, he
counsels clients on significant trademark matters, including trademark
registration, litigation, and enforcement. He has been listed as a Super
® every year for more than a decade, he is a top 100 Super Lawyer
in Minnesota, and he has been twice named an Attorney of the Year by Minnesota
, most recently in 2013. Baird is also recognized in the
World Trademark Review 1000
for his distinction in the fields of trademark
prosecution and strategy and trademark enforcement and litigation.
He regularly blogs about trademarks, marketing, and advertising through
Winthrop & Weinstine’s award-winning DuetsBlog
. In the short span of five
, designed to bridge the gap between legal and marketing types,
has been recognized as one of the top twenty-five IP blogs of all time
throughout the world.