FUSE 2015: Brand Strategy & Design, One Collective Voice
Stephen R. Baird will be speaking on "Back to (Trademark) School for Designers and Branding Professionals" at FUSE 2015
- the world's most revered conference in the brand strategy and design community. Attendees will learn how to:
- gracefully navigate the many legal pitfalls of naming and re-branding projects
- avoid shooting your clients in their metaphorical feet by unwittingly undermining their ability to own what you create for them
- mark the line to avoid crossing in connection with brand protection and trademark enforcement efforts (avoid media shaming and loud allegations of trademark bullying.)
Stephen R. Baird, lead author of the award-winning DuetsBlog
, shareholder and chair of the Trademark & Brand Management practice at Winthrop & Weinstine, P.A., will discuss a number of the challenges designers and attorneys face today, and how to overcome them together while achieving great success.