HOW Design Live’s Dieline Package Design Conference
, Chair of the Intellectual Property
spoke at HOW Design Live’s Dieline Package Design Conference in San Francisco
on June 25, 2013. The high-profile conference has become the leading design
conference focused solely on the package design industry and package designers.
Steve spoke on “The Intersection of Design and the Law,” which covered the hot
topics that designers and attorneys are currently facing, including allegations
of trademark bullying, genericide and lower-case branding, brandverbs and
trademark verbing, look-for-advertising and the importance of form over
function in non-word trademarks.
Steve also discussed:
- How and why avoid the pitfalls of genericide
- Collaborating with trademark counsel when executing a marketing
- The branding and legal implications of form versus function
For more information on the
Dieline conference, please click here