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Media Kit
HOW Design Live’s Dieline Package Design Conference
Stephen Baird, Chair of the Intellectual Property Department, spoke at HOW Design Live’s Dieline Package Design Conference in San Francisco on June 25, 2013. The high-profile conference has become the leading design conference focused solely on the package design industry and package designers. Steve spoke on “The Intersection of Design and the Law,” which covered the hot topics that designers and attorneys are currently facing, including allegations of trademark bullying, genericide and lower-case branding, brandverbs and trademark verbing, look-for-advertising and the importance of form over function in non-word trademarks.  

Steve also discussed:
  • How and why avoid the pitfalls of genericide
  • Collaborating with trademark counsel when executing a marketing strategy
  • The branding and legal implications of form versus function  

For more information on the Dieline conference, please click here.
For More Information
Deb Cochran
Direct: (612) 604-6688
HOW Design Live’s Dieline Package Design Conference
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