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Fuse 2014: Design & Culture/Brand Strategy & Packaging

Date: April 7-9, 2014
Location: Chicago, IL - Radisson Blu Aqua
Register: Click here to register

Stephen R. Baird will be speaking on "The Intersection of Brands, Design and the Law" at FUSE 2014 - the world's most revered conference in the brand strategy and design community.  Designers face a multitude of legal challenges in bringing their ideas to the marketplace, and it has become increasingly imperative to collaborate with creative trademark counsel when developing a branding or marketing strategy.

Stephen R. Baird, lead author of the award-winning DuetsBlog, shareholder and chair of the Trademark & Brand Management practice at Winthrop & Weinstine, P.A., will discuss a number of the issues designers and attorneys face today and how to gracefully navigate through them together while achieving great success.

Some of the issues to be discussed include:
  • Pitfalls of trademark genericide and lower-case branding
  • Brandverbs and trademark verbing
  • Look-for-advertising
  • The importance of form over function in non-word trademarks
  • Dealing with allegations of trademark bullying
For More Information
Deb Cochran
Direct: (612) 604-6688
Fuse 2014: Design & Culture/Brand Strategy & Packaging
 
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