Non-Traditional Trademarks: Sound, Color, Shape, Scent and More
Intellectual Property attorney Stephen R. Baird
presented at the CLE webinar "Non-Traditional Trademarks: Sound, Color, Shape, Scent and More," on February 8, 2012. The webinar provided guidance to IP counsel on the challenges
and processes involved in trademarking and protecting non-traditional
categories. The panel offered approaches for registering and
enforcing marks involving uniquely identifiable packaging, shapes,
sounds, and other non-conventional aspects.
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