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Non-Traditional Trademarks: Sound, Color, Shape, Scent and More
Intellectual Property attorney Stephen R. Baird presented at the CLE webinar "Non-Traditional Trademarks: Sound, Color, Shape, Scent and More," on February 8, 2012. The webinar provided guidance to IP counsel on the challenges and processes involved in trademarking and protecting non-traditional categories. The panel offered approaches for registering and enforcing marks involving uniquely identifiable packaging, shapes, sounds, and other non-conventional aspects.

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Deb Cochran
Direct: (612) 604-6688
Non-Traditional Trademarks: Sound, Color, Shape, Scent and More
 
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