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"Describing Your Brand Can Lead to Legal Troubles" - by Stephen R. Baird

Winthrop & Weinstine, P.A., branding lawyer  Stephen R. Baird is featured on Politics in Minnesota’s Web site. The article, “Describing your brand can lead to legal troubles,” discusses how describing, versus suggesting, a brand in a “brand story” can “weaken if not invalidate the underlying trademark” (qtd. in Baird).
 
Click on the link to read “Describing your brand can lead to legal troubles.”
 
Steve Baird is the chair of Winthrop & Weinstine’s Intellectual Property group. He is a frequent speaker and author on issues relating to trademarks, brands and other intellectual property. Steve regularly posts to the firm’s DuetsBlog, a blog dedicated to bridging the gap between legal and marketing types.

Article Citation
Baird, Stephen R. "Describing Your Brand Can Lead to Legal Troubles." Politics in Minnesota. 7 Apr. 2010. http://politicsinminnesota.com/.
For More Information
Deb Cochran
Direct: (612) 604-6688
"Describing Your Brand Can Lead to Legal Troubles" - by Stephen R. Baird
 
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