"Describing Your Brand Can Lead to Legal Troubles" - by Stephen R. Baird
Winthrop & Weinstine, P.A., branding lawyer Stephen R. Baird
is featured on Politics in Minnesota’s Web site
. The article, “Describing your brand can lead to legal troubles,” discusses how describing, versus suggesting, a brand in a “brand story” can “weaken if not invalidate the underlying trademark” (qtd. in Baird).
Steve Baird is the chair of Winthrop & Weinstine’s Intellectual Property group. He is a frequent speaker and author on issues relating to trademarks, brands and other intellectual property. Steve regularly posts to the firm’s DuetsBlog
, a blog dedicated to bridging the gap between legal and marketing types.
Baird, Stephen R. "Describing Your Brand Can Lead to Legal Troubles." Politics in Minnesota
. 7 Apr. 2010. http://politicsinminnesota.com/