The article, “IP blog makes a splash,” looks at the reach of the popular DuetsBlog. In the eight months since its launch, DuetsBlog has exceeded the expectations of its authors: “Duets was launched in March and had 900 unique visitors in its first month. In October, there were approximately 22,000 unique visitors. To date, it’s had over 85,000 unique visitors total” (Pribek). As of November 30, 2009, DuetsBlog has had over 89, 700 total unique visitors.
The article also discusses the benefits of DuetsBlog. “There have been many benefits to this blog, besides just counting the dollars, although we certainly have dollars in the door that never would’ve been here but for the blog,” Steve said. “It reinforces relationships with existing clients, and we now have a platform to reach folks we’ve never met before” (Pribek).
Pribek, Jane. "IP blog makes a splash." Wisconsin Law Journal 25 Nov. 2009.
, recently launched by the Trademark & Brand Management
practice group at Winthrop & Weinstine
, was born out of the chasm that can divide legal and marketing types. This divergence can be a formidable obstacle to early coordination, planning and dialogue between legal and marketing teams. When this happens, the opportunity for an organization to be strategic, create and own great value, and protect it, is diminished, if not lost altogether. DuetsBlog
is an effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.
The opinions expressed on DuetsBlog represent the authors listed on the blog and not necessarily those of Winthrop & Weinstine, P.A.