Stephen R. Baird's "A Trademark Touch" Cover Story for Brand Packaging Magazine
Winthrop & Weinstine, P.A., Trademark attorney Stephen R. Baird
’s article is the cover story for Brand Packaging
magazine for the Oct/Nov 2009 issue. Steve’s article, “A Trademark Touch,” discusses trademarking touch packaging, a look at current touch trademarks, and some first steps to guide the non-traditional trademarking process. The article was based on a prior blog post Steve did for DuetsBlog
, a recently launched blog on marketing and trademarks.
, recently launched by the Trademark & Brand Management
practice group at Winthrop & Weinstine
, was born out of the chasm that can divide legal and marketing types. This divergence can be a formidable obstacle to early coordination, planning and dialogue between legal and marketing teams. When this happens, the opportunity for an organization to be strategic, create and own great value, and protect it, is diminished, if not lost altogether. DuetsBlog
is an effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.
The opinions expressed on DuetsBlog represent the authors listed on the blog and not necessarily those of Winthrop & Weinstine, P.A.