Stephen R. Baird's Blog Post Featured on BPCouncil.com
Winthrop & Weinstine, P.A.
, Intellectual Property
attorney and chair Stephen R. Baird
has an article featured on the Web site BPCouncil.com
, a site dedicated to giving intellectual property professionals a platform to exchange information, resources, and best practices. Steve’s article, “Single-Letter Trademarks in Hotel Branding,” part one of a series, is an adaptation of a post for DuetsBlog
, written by the Trademark & Brand Management
attorneys at Winthrop & Weinstine (you can find Steve’s original post here
). The article explores using single-letters as trademarks
in the hotel industry. The second part to the series will appear on BPCouncil.com in the next few weeks.
, recently launched by the Trademark & Brand Management
practice group at Winthrop & Weinstine
, was born out of the chasm that can divide legal and marketing types. This divergence can be a formidable obstacle to early coordination, planning and dialogue between legal and marketing teams. When this happens, the opportunity for an organization to be strategic, create and own great value, and protect it, is diminished, if not lost altogether. DuetsBlog
is an effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.
The opinions expressed on DuetsBlog
represent the authors listed on the blog and not necessarily those of Winthrop & Weinstine, P.A.