Search
Because of my career, I have had relationships with five different law firms in Minneapolis, and I always come back to Winthrop & Weinstine[…]I would recommend them for both small cases and large ones. I have used them in both and have never been disappointed.
—Client, Benchmark Litigation

News & Events

Media Kit
Email
Print
Stephen R. Baird Discusses Role of Social Media in Trademark Bullying Disputes
Intellectual Property attorney Stephen R. Baird was quoted in an article in The National Law Journal discussing the role of social media in trademark bullying disputes. The article profiles a dispute between a Vermont T-shirt maker and Chick-fil-A, revolving around the T-shirt-maker's "Eat More Kale" T-shirts.

"Social media has really leveled the playing field to some extent in these kinds of disputes," he said. "It used to be that a small business owner gets a demand letter and they fold up pretty quickly."

"Baird, who isn't involved in the 'Eat More Kale' dispute, said the David-and-Goliath nature of many trademark enforcement stories makes it 'pretty easy for a small business owner to garner a lot of sympathy.' Even with solid claims, trademark owners should carefully craft cease-and-desist letters, Baird said. 'This is the one area of law where form can be every bit as important as substance.'"

Stephen Baird frequently discusses trademark bullying issues on DuetsBlog.

Article Citation
Qualters, Sheri. "Cease and desist? Tweet!" The National Law Journal. 22 Oct. 2012
For More Information
Deb Cochran
Direct: (612) 604-6688
Stephen R. Baird Discusses Role of Social Media in Trademark Bullying Disputes
 
  |  Login