attorney Stephen R. Baird
was quoted in an article in The National Law Journal
discussing the role of social media in trademark bullying disputes. The article profiles a dispute between a Vermont T-shirt maker and Chick-fil-A, revolving around the T-shirt-maker's "Eat More Kale" T-shirts.
"Social media has really leveled the playing field to some extent in these kinds of disputes," he said. "It used to be that a small business owner gets a demand letter and they fold up pretty quickly."
"Baird, who isn't involved in the 'Eat More Kale' dispute, said the David-and-Goliath nature of many trademark enforcement stories makes it 'pretty easy for a small business owner to garner a lot of sympathy.' Even with solid claims, trademark owners should carefully craft cease-and-desist letters, Baird said. 'This is the one area of law where form can be every bit as important as substance.'"
Stephen Baird frequently discusses trademark bullying issues on DuetsBlog
Qualters, Sheri. "Cease and desist?
Tweet!" The National Law Journal
. 22 Oct. 2012