Susan A. Perera's "Protecting Your Color Trademark" Published on IP Law 360
Trademark attorney Susan A. Perera
shared her insights with Intellectual Property Law 360
in response to a recent survey of corporate trademarks. She claims that many brands simply do not consider choosing a unique color for their trademark, neglecting to explore colors not commonly seen in the industry. According to Susan, brands should consider differing from the norm and capitalize on their protectable color.
IP Law 360
is an online website of current developments within the field of copyright, patent and trademark law.
The article is an extended version of a blog post Susan wrote for Winthrop & Weinstine’s DuetsBlog