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"Exposing Two-Face Brands" by Stephen R. Baird Featured on World Trademark Review

Intellectual property lawyer Stephen R. Baird’s article on two-faced brands is featured in World Trademark Review. In “Exposing the two-face brands,” Steve explores why brand truncation should be approached carefully. Steve originally published a shorter version on the firm’s creativity and law blog, DuetsBlog.
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Deb Cochran
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"Exposing Two-Face Brands" by Stephen R. Baird Featured on <em>World Trademark Review</em>
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